I'm kinda baffled by the way the Madden 21 coins team has proceeded since basically the Color Smash promo. EA makes a whole lot of money from the supreme Team manner, and new content is what drives people to get packs. I don't know the exact finances, but it seems like there could be a strong Return On Investment (ROI) for a couple of people to constitute promos, create players and art assets, etc.. vs what people might spend on packs. EA wants to make money, so why wouldn't they do so? I see two possibilities there's no money to be made. Not enough of a participant population\/potential pack-buyers to justify spending any more on the folks who make the content. Move them. EA could have a lot of data\/analytics from the past to make this call.Madden did well this season, they're sandbagging their numbers so that they don't put unreasonable expectations in place for next year. In business\/sales, last year's amounts consistently form the baseline for the expectations of next year. Great, you are aim is now 600 mil for next year" Additionally, management wishes to see year-over-year growth lasted, every year. Management would be happier seeing 10% growth 2 years in a row, than visiting 25% growth in year 1 and then a 1 percent loss in year 2. Even though situation 2 (a LOT of growth, followed with a little contraction) actually made more money. It's simpler to describe scenario 1 to investors.I think situation 2 here is quite plausible. cheap Madden nfl 21 coinsn management may have hit each of their aims for Madden 20, maxed out their performance advantages. Maybe even COVID helped, with more people staying home, playing the game, and purchasing packs rather than going to pubs or whatever. With a lot of folks planning to drop $500 and on new systems this past year (and so less cash in the funding for Madden packs), and possibly folks not stuck at home with COVID, maybe they are just trying to keep investor expectations more realistic for Madden 21.