Feature a wacky photographuse a photo of your product in an unusual settingmake an outrageous (but true) claimstate your unique selling promise in an intriguing waypresent your soap basket prospect's problem (the one that your product or service solves) in a compelling wayask a provocative question, and put the answer on Side Bfeature a short quiz that stimulates interest in what you are sellingjust be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")quote someone famous saying something profound about your product or servicequote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."show a before and after photographshow a photo of your product in actionfeature a series of photos that demonstrate your product in actionask a question that includes a blank, like this which the reader fills inborrow credibility with a photo of a famous person using your productshow a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)show a photograph of the postcard sender, and include a personal message from that person, in quotescreate a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visualpresent your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two.Show two people dining onboard)demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challengedramatize your product with a close up photo of an unusual partdesign your postcard to look like a high-end invitationask a "true or false" question that is answered on the other side (eventually)make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) waywhatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading
