Imported cinema facial masks increased by over 500% within six months, 30g Acrylic Cream Jars Factory and the sales of cinema beauty equipment increased 210% in six months. On September 17, Tmall International also teamed up with 10 major global cinema brands such as ErnoLaszlo from the United States, Medspa from France, Repacell from Germany, and Dermalogica from the United States. Established the 'Global Cinema Mask Alliance' to develop customized new products for Chinese consumers. They have tilted their global production capacity to China. The rise of Tmall International. 'The cooperation with Beavers will expand the service scene of cross-border beauty products, and upgrade the imported consumer experience through new online to offline retail services. Shop and Beaver\u2019s APP. Under the global epidemic, outbound travel is broken, and imported consumption is accelerating online. 'Beaver craftsmen are like the mobile BA (Beauty Adviser) of overseas brands.\ufeffOn September 24,Tmall International and the beauty service platform Beaverjia reached a global 'theatre-line beauty' new retail cooperation to develop a new model of 'online cross-border products + offline beauty services'.) In fact, with the development of fine skin care habits in homes after the epidemic, overseas \u201ccinema beauty\u201d has become a new outlet for imported consumption. The top foreign 'theatre-line beauty' products are deeply loved by domestic consumers, becoming one of the fastest-growing emerging categories of Tmall International, including facial masks with professional cinema-line backgrounds , Essence, beauty instrument, etc. This cooperation with Tmall International, based on the cinema mask, developed a facial repair service project and landed on the flagship of Beaver family\u2019s Tmall. In the past year, more than 40 new European and American cinema facial mask brands entered Tmall International. Through offline services, they not only enhance the physical experience, but also drive brand sales and new product promotion, and increase user stickiness. Relying on the performance of Tmall International, the global cinema beauty brand that has survived the epidemic has strengthened confidence in the Chinese beauty market. It is understood that Erno Laszlo has already dedicated 80% of its new production capacity to Tmall International, and Japanese beauty salon-grade facial mask brand Bb LABORATORIES has added 4 new production lines to supply the Chinese market. Offline services will also help overseas brands accelerate their expansion into the Chinese market.' Beaver CEO Zhong Ping Said that in the future, it will cooperate with Tmall International to develop offline service projects of imported beauty instruments.