So you are wondering, what is SEO? You may already have heard of SEO or Search Engine Optimization, but you're not sure exactly what it is or why you need it. The truth is that there are a few things that are more important to your site than to the top of the search engines, but you're likely to get different answers from different people about how to do that. In order to answer your question in the most comprehensive and correct way, we took a closer look at the guidelines of Google's webmaster tools site and took a look under the SEO title. What is SEO Work SEO has acquired a malicious name in recent years, as it is one of those who use "black hat" applications to use search engines instead of working with them. Choosing the wrong SEO expert has caused damage to the reputation of many websites and, after updating Google's algorithms, embed them in search engine rankings. However, SEO professionals who are honestly interested in developing and promoting their customers' pages can offer many advantages to your website.