When your prospects see that you stand behind your products enough to assume the risk they can feel more comfortable in purchasing your products.What Will Happen If I Say No?You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they dont purchase your product . Your best opportunity to do this is in your headline. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems. When you offer the help that your target audience is looking for it wont be hard to make sales.When you use these easy tips to answer your prospects questions in your sales letter, not only will you gain an unfair advantage over your competition, but you'll also show your prospect that you care about their problems and your product is the solution that they need.activities-little-fingers. Prospects naturally trust what other people say about their experience with you. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.art-of-astrology. What problems will continue to exist for them, how much money will they lose; how type of frustration will they continue to endure? Help your prospects to see that they really cant afford to say no because your product truly is the solution to their problems. For more detail go to: www. Make a bold statement right up front and capture your target audience immediately. Heres a surefire method to guarantee you achieve the best results from your sales letters.com.Will I Be Stuck China Gate Valves Companies With Your Product?Heres where you can literally seal the deal. For more detail go to: www. A good testimonial is the written equivalence of a word of mouth referral. Get your past customers who have been happy with your business to give you testimonials to use in your sales letter.com.How Will My Life Become Better?This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. You must instantly tell any prospect exactly what they will get out of your product .Why Should I Trust You?The best way to establish trust in your sales letters is by using testimonials..