Participating at a trade show event will boost the marketing of your business. Here are some of the trends that you can implement the next time you are participating in a trade show. Exhibiting at a trade show event provides plenty of benefits for your business. Since exhibition spaces are often large, participating in one will allow you to meet a diverse range of audience that may have little or no knowledge of what it is you do. Participating allows you to establish a strong presence within your niche or industry and provides you with a powerful platform that makes it possible to meet potential customers and improve relationships with your existing ones. A trade show participation will also help you build a more established, trustworthy, and reliable brand. If you’re planning to have a booth in a trade show this year, make sure that you know the latest trade show trends. This article will serve as a guide on what to do with your trade show display. Here are some of the trade show trends to watch out for this year: • Strong colors – Most trade show displays still adhere to the classic color scheme of black or white. But there will be adventurous people who will try to change it up a little bit by using colorful palettes in their booths. Also expect a lot of green palettes in most booths, especially after Pantone has chosen it as Color of the Year for 2017. Strong engagement – Your target market is no longer the type to simply accept a brochure from you, hear your sales pitch, and then walk away. Trade show attendees don’t want to be spoken to, they want to be part of the conversation. Take the time to get to know the people coming in to your booths. Don’t be afraid to make a small talk before giving them their free merchandise, such as banner pens or coffee mugs. Creative lighting – Many trade show exhibitions will take advantage of good lighting using LED technology, to put across their message. Interactive technology – Interactive booths will be used as a way to disseminate information, and will lessen the need for printed materials. Use state-of-the-art technology to entice people to come in to your booth, and use it as a conversation starter as well. Lounge spaces – Comfortable sofas, art works, plants, and free coffee will make your attendees spend a little more time in your booth. Make it feel as cozy, homey, and laidback as possible so that attendees will feel relaxed and at ease while exploring your booth. Charging stations – People will be searching for outlets to keep their mobile devices up and running during the entire trade show. By having handy charging stations at your booth, you can use it as a marketing opportunity to introduce your product or service. Talk to attendees about what you have to offer while they are charging their devices at your charging stations.Function over form – Keep the visual clutter at a minimum in your trade show display. Go for a clean, minimalist design to convey your brand message. The message is exhibition booth supplier meant to be the star of the show anyway.Sustainable design and materials – As trade show organizers and attendees become more environmentally-friendly, they will make sure to implement sustainable practices with their displays. Expect trade show booths made from Earth-friendly materials and post-consumer recycled products to be given away. Virtual reality – Having a booth enveloped in virtual reality will immediately impress prospects. Unlike videos, virtual reality provides a deeply immersive experience that will allow customers to get a feel of what your product is like. Prospects will leave your booth with an experience that they will most likely not forget. Promotional items – Giving away promotional items will help build a buzz for your booth, communicate your message, and create awareness about your business. The promotional item you end up with should be small and handy enough to carry for the rest of the event, and should be useful enough for someone to keep in their home or office. Examples of timeless, foolproof promotional merchandise are banner pens, t-shirts, tote bags, stress balls, and tumblers. Since most trade shows have a specific market or niche, you will be exposed to an audience that will be likely interested in your product or services. Make the most out of your next trade show event with these latest trends.
