The root China cosmetic bottles Factory is the fluke psychology of merchants' greed for profits and consumers' greed for cheap.' An industry insider said in an interview with reporters. In addition, the rise of the Internet has caused the flow, concealment and change of counterfeit sales methods, and the supervision and evidence collection of fakes Blind areas, etc., have also increased the difficulty for relevant departments to crack down on counterfeiting. 'In addition to these external reasons, if the brand is well-known, it is easy to be targeted by criminals. There is also a type of brand, if its own ability to control channels is insufficient and channel management is chaotic, it will also give counterfeit opportunities. 'The person said. At the same time, China's relevant legal system imposes relatively light penalties on counterfeiting and sale of counterfeit products, which also gives lawbreakers a 'step'. Regarding counterfeiting behavior, Jack Ma published an open letter at the beginning of last year entitled 'Tackling counterfeit goods like drunk driving', saying that law enforcement against counterfeit goods was too lax and calling on the authorities to extend the maximum sentence and other penalties for counterfeiters. Ma Yun pointed out: 'The curse of counterfeit goods has been rampant in China for decades, especially in the Chinese rural market. It is even more shocking. And most of the counterfeit sellers bear almost no legal responsibility, the cost of illegality is extremely low, and the profits are extremely high. It\u2019s hard to imagine how fakes can be cleaned up.\u201d The reporter learned that in addition to relevant departments, e-commerce platforms, and the brand itself, some distributors are also taking measures to prevent fakes. With the status of \u201cDouble Hundred\u201d as a top 100 agent and top 100 chain, Dongda Daily Chemical, which is mainly engaged in , L'Oreal, Unilever and other brands, requires every item to go out of the company since the first franchise store in 1998 All products must be coded and printed with Dongda\u2019s unique anti-counterfeiting logo. In the early days, the logo could prevent cross-countrying, fakes, etc.; now, it has become a feature of Dongda.