The best luxury bath towels have a deep pile and are lofty to touch. You can feel a depth to the towel fabric. Different consumers prefer different types of luxury bath towels. Not all are soft in texture, but some people do prefer this type of towel. This format of luxury towel usually has a thickness to it and the technical term is GSM grams per square metre. It will traditionally have a high GSM. Another type of luxury towel still has the thickness but it can be firmer in texture. Research has shown that men prefer a coarser towel as they feel it gives the impression it dries them more effectively. This is not the case it really is down to personal preference.Investment towels can last several years but should your towels start to show visible signs of change then it is often time to replace them. Excellent towels are an investment, you can usually buy a complete matching range and it is worth investing. You may find that your bath towel lasts longer than your hand towel as the bath towel may not be used as regularly as the hand towel. You can also usually get a face cloth ideal for cleansing the face and a bath sheet which is perfect if you prefer a larger towel. Additionally research has shown consumers feel it is more luxurious in terms of luxury towels to have that additional towel to wrap around them and the bath sheet allows this.You may see the pile deplete so the luxury towel no longer appears the same in terms of thickness. After many years you may see the towel colour fade. Additionally the towel may become crispy and rough whereas you previously bought a soft pile luxury towel.If you see or feel these visible changes in your towels it is time to replace. Here are some items to consider when looking at buying new luxury towels:The quality and material Excellent quality is pivotal when buying luxury bathroom towels. Ideally you would look to a historical and long standing towel brand that has stood the test of time. There is a reason that some consumers only buy from these brands.You can work out if a towel is a luxury towel by reading the descriptions if the towels have a high GSM they tend to be thicker and of more substantial weight and this usually means they are of a higher quality.Luxury towels are made from premium cotton types typically either Turkish or Egyptian cotton.New cotton types are available such as Supima and they offer the same fantastic qualities as Egyptian cotton. Egyptian cotton is the best known of the cotton types but Turkish and Supima are equally luxurious.