Today, I am lucky to have a chance to listen to the guest speaker from SportSoho. You may not have any idea what SportSoho is, you will have interest on how a local athletes’ life like. SportSoho is a Sports magazine which mainly focuses on local sports market and local athletes. Nowadays, they are facing a lot of challenge from the fast growing high- technology market. Due to the new high-tech product, the more reading application appears to the world. People keen on reading Facebook, twitter and google+ because it is more convince to hold a smartphone than a magazine. Even with this hard-going situation, SportSoho looks at the problem from the other side. They believe that their fans are not from the young generation but from the age group of 30-60. They think even television appear to the world, there are still people listening to the radio. People usually want to use the way they read before. But still, you can’t ignore what is happening to the world. So, they still set up a Facebook with 100 thousand of follower. I like how they face the situation with seeing the difficulties as chances. And hopefully people are getting more interest to local athletes and they hope to receive more information from the local sports community. That’s a little fortune on them. Notwithstanding the fact that it is a good news, still, I think if they want to enlarge their company or stay for a decade longer, they better adapt to the internet world. Not only setting a Facebook page but to enrich their fans bases by using advantages like the relationship between athletes and them. It is always not easy to go but you should always have faith in it. Good lucky, SportSoho.
