There are many Mobile Phones available in the market which are full of features and are affordable also. The year 2010 has been great for many mobile phone manufacturers as they have seen tremendous growth in the sales. The reason for this is not only the price war but also the feature integrated with the mobile phones. With new mobiles launching everyday, the customers have so many options available at the same price and among various manufacturers. The Latest Mobile Phones have one benefit for the customers, and that is the availability of camera and FM as default feature for all new models available in the market. The manufacturers have made the basic multimedia features a rule of thumb. This is because; established companies are in direct competition with the new mobile manufacturers which have studied the market well before launching their mobile phones. If we talk about the mobiles, Micromax has launched the mobile phones in all ranges. Be it the smart phones or the multimedia mobiles, Micromax has kept the quality at their best. The benefit to the company is because its roots in the market of India where the company has worked in different business segments and have achieved high growth. Then we come to Maxx Mobile phones, this company has endorsed many stars and cricketers for the brand marketing and this is not the only reason why they are growing very rapidly. Their products have made a mark in the mobile market in India. The mobile users in India love the mobiles with basic features and which are available at affordable prices. Maxx Mobile phones has tried to capture the low cost mobile phone market and they are very much successful in this. Spice has also been one of the leading players in the mobile phone market. The best thing for them to gain in the market is their market value. The company has done intensive study in the market and the features that are loved by the users. The company has established itself as the Indian mobile manufacturer which has given this an edge over the others. The India users are also changing the way they purchase the mobile phones. Now the mobile users are trusting the branded online mobile store portals which not only provide the Zero Backlash Gearbox Suppliers mobiles at home but with no delivery charges. The users also get the discounts while purchasing online.