Defining the Ideal Real Estate Agent ProfileWhat role does such an agent play in today's market, particularly following the industry's resurgence? How does one earn the crucial trust of clients? Is there a significant distinction between agents who assist sellers and those who guide buyers? We've consulted with Mayka Delgado, a recognized real estate mentor and contributor at Academy by qnnit, for her insights on these questions.The Ideal Qualities in a Real Estate Agent: Positivity and VigorWhile it's straightforward to enumerate the skills required by a proficient real estate agent, Mayka Delgado underscores the significance of two lesser-discussed attributes: positivity and vigor. "Agents in the real estate industry are not just selling properties; they are selling dreams and futures. Therefore, in the emotionally charged process of buying or selling a property, the agent's positive outlook and dynamic energy become critical."Successful real estate agents stand out not just by discouraging certain practices but also by embodying dynamism, enthusiasm, and a genuine passion for their line of work. According to the coach’s perspective, without a true passion for real estate, one cannot fully commit to the profession. It requires exceptionally strong mental determination and isn't suited for everyone. Additionally, the ability to quickly adapt to both fluctuating market conditions and diverse client needs is a critical trait. Possessing strong moral principles is also essential. "Everything else can be acquired with time," Delgado notes.Evolution and Recovery in Real EstateThe role of real estate professionals evolves with the fluctuations of the market. Based on experiences shared by Mayka Delgado, the emphasis was predominantly on sales before 2005. During the economic downturn, the focus shifted towards negotiation as a pivotal approach. As the market began to recover, the primary strategy transitioned to property acquisition.What about the current market scenario? "Considering the current market dynamics, where there's a significant increase in sales and real estate prices are on the rise, it's prudent to suggest—while not entirely sidelining property acquisition, as it remains crucial—that the main objective for real estate agents at this junctomy should primarily revolve around maximizing sales," the training expert advises.Guiding the Purchaser, Facing the Present Dilemma"Recent years have seen a trend where buyers are often pressured for lower prices, leaving them with the expectation that bargaining is always an option. When there’s no room for negotiation, it feels like a personal slight," explains Mayka Delgado. However, currently, housing prices are on the rise, and the frequency of real estate deals has escalated, making it challenging to negotiate in every transaction."It's crucial to shift the buyer's mindset from insisting on a deal at any cost. Firstly, because this isn't a bargain market, and secondly, my obligation is to the property owner. If the owner has sought advice and set a realistic selling price, our goal should be to uphold that price.”Ary Laguna Gujranwala, Lahore Smart City, and Mangla garrison housing is one of the best housing locations in Pakistan, marketed by Red Marketing.The Evolution of Real Estate RepresentationIt's becoming increasingly rare for one real estate agent to work on behalf of both the seller and the buyer. The trend is shifting towards distinct roles for each function, a practice already embraced in several countries. "The benefits of focusing solely on representing either the buyer or the seller are becoming more apparent to me. It's challenging to serve the best interests of both parties simultaneously because their objectives are inherently conflicting. The seller aims for the highest selling price, while the buyer seeks the lowest purchasing price. Navigating these opposing goals is becoming more complex," states Mayka Delgado.She believes that this move towards specialization will enhance professionalism. "Supporting both sides can be problematic because the focus can shift to securing one's commission. If we champion professionalism, ethics, and values, our primary goal should be to ensure our clients—regardless of whether they are buying or selling—achieve the most favorable outcome," she adds.
