Hey, guys. I would like to share some things with you all. This happened on 19th October. There is the guest lecture in my college. The guests come from one of famous sports magazine SportSoHo in Hong Kong, which inspires me very much. As nowadays, online media is very popular in not even Hong Kong, but also the whole world. Since, news on the internet is faster and faster for dating to compare with traditional media, such as newspaper, magazines etc. Therefore, many people think that online media can replace traditional media, even I also think that is true. So, do you know why Sports SoHo can do it successfully? It gets some of the sponsors and until now it also can gain profit every year. It is because SportSoHo focusing to their target group. The guests told me that even nowadays ,internet media is very popular in global, but senior people which also round 50 or above also have attention on traditional media. Therefore, they set the target group for senior people who always focus on sport, sports related products, sports events and also health. So that they just hold this group of the target market. Of course, if there are any chance, they would like to promote their magazine to the young group, just like the guest lecture this time, to develop their target reader. Until now, SportSoHo has over 200,000 subscribers. I think in the guest lecture, it showers survival hints, right?
