Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits.When most people think about promotional products, they tend to think pens, keychains, t-shirts, mugs, caps, etc.Are your customers homeowners? Search for home improvement experts and real estate experts. You'll see why in a moment. That takes time and money. This article is about turning an EXPENSE into a PROFIT CENTER. An infopromotional product is an information product that you use as a promotional item.Copyright 2006 Raynay Valles. At the end of the tips sheet, there's an offer for the expert's books, tape set or seminars. Here's how:The key is that your joint venture partner has an offer and a tracking mechanism so you get paid for your referrals. You may use them to thank current customers, or to give incentives to potential customers. So now, you have a high-perceived value item to give to your customers at low or no cost to you. The expert can give you a special educational item that you give to your customers.Are your customers business owners? Search for marketing gurus, cost-cutting consultants, automation experts. That can be a good thing for your joint venture partner, you and your customers.What can you use as a infopromotional item? You can give away-tips sheets -articles -special reports -audios -videos -books -ebooks -teleseminarsNow you could spend time creating your own information product - but I'm not suggesting that.Where can you find experts? You can find them in your city or search for them online. The expert's company is reaching a highly targetted market - your customers. Now your customer gets to sample your joint venture partner's expertise in the infopromotional product and get a special deal, your partner may get new customers and you get a fee for each of your referrals, all because you gave a gift to your customers.Consider joint venturing with an expert whose advice your customers would find valuable.How much will your infopromtional product cost? If it is a physical product, your joint venture partner may pay for some or all of the cost.Are your customers concerned about health? Look for fitness and self-improvement experts. Let's say it's a tips sheet. Think about what your customers might appreciate and look for experts in those fields.Let's not stop there. Sometimes, these profit-producing promotional itemsmay even be free.If you use promotional products you probably already know the power of giving away freebies.How can this be?Instead of ordinary promotional products, think "infopromotional products". The customer can only get the special offer by mentioning your name or special code. Why? Because it's a marketing expense for him.Try infopromotional products and you may never give away another pen again. If your customers are online, tracking is as Treadmill Home Fitness Manufacturers easy as using a affiliate code.If your giveaway is delivered online, such as an online video, you may be able to get it for free
