The First BRAiN iT ON! Winners Announced Jebsen Industrial Honours Greater China’s Best New Filmmaking Talent After an intense five-month competition, the winners of the inaugural Jebsen Industrial BRAiN iT ON! Student Video Contest were announced at a lavish award ceremony held in Beijing on August 23. Art Jebsen by China Academy of Art School of Intermedia Art took the prestigious Champion’s award, while the film’s director Lu Yi won the coveted Best Director crown. A total of nine awards were presented, including the Audience Favourite Award, voted during the ceremony by more than 350 guests from the filmmaking industry and presented to the evening’s notable winner, China Academy of Art School of Intermedia Art. (Please see the complete award list at the end of press release.) During the award ceremony, student director Lu Yi said: “I’d like to thank Jebsen Industrial for making this possible and also to thank the judges for their recognition and encouragement. China Academy of Art School of Intermedia Art is delighted to be awarded the Champion’s Cup. We really appreciate the opportunity to use the top filmmaking equipment and we are inspired to go forward, refining our style and striving for our movie dream, step by step.” One of the competition judges Professor Gao Hong Ming of Shanghai Normal University congratulated the winners and said: “This new video competition is a valuable opportunity for the next generation of filmmakers to hone their skills through a meaningful and demanding challenge. The quality of the creative videos they produced over the past five months underscores the wealth of talent we have here in Greater China. To support the sustainable development of the filmmaking industry, we hope that more enterprises adopt Jebsen Industrial’s vision and seek to build bridges between the film industry and academia by cultivating young movie-making talent.” “The contest has been an incredibly satisfying journey, as we have been to showcase the talents of our region’s up-and-coming filmmakers,” added Lorenz Zimmermann, Managing Director of Jebsen Industrial. “The BRAiN iT ON! Student Video Contest aims to help nurture a new generation of filmmakers and support the renaissance of the film industry in Greater China. This lofty goal is not one we can achieve alone, and Jebsen Industrial is very pleased to have had the support of industry experts who contributed their time and effort as judges, as well as our international equipment sponsors and local partners. We would also like to thank the talented young filmmakers who have embraced the challenge and made full use of this opportunity to work with the industry’s best equipment, learn from our panel of judges, and share their experiences with their peers from across the region.” Jebsen Industrial is also encouraging members of the public to have their say in an online poll to elect the most popular team. Votes can be cast at www.brain-it-on.com from now until August 31, 2013 simply by clicking the "Like" button. Voters are encouraged to share the link with their friends in Sina Weibo and Jebsen Industrial Weibo to help their favourite video win. BRAiN iT ON! will continue in 2015 The BRAiN iT ON! Student Video Contest is a biennial competition open to university students in China, Hong Kong and Taiwan. Jebsen Industrial has earmarked more than HK$5 million to foster creative talent through the contest over the next six years. “The 2015 competition will retain the corporate video format since this has proven to be a good test of our aspiring filmmakers, requiring them to be creative and to exhibit both good storytelling skills and well-honed technical abilities. However, instead of having Jebsen Industrial as the subject, which was the case this year, we will find another industrial enterprise to feature in 2015, while continuing to organise and fully support the competition,” Mr. Zimmermann said. Jebsen Industrial is a subsidiary of Jebsen Group, founded in 1895. A focused marketing and distribution organisation, it represents international partners for a wide array of premium industrial, consumer, beverage and luxury products, with a unique and long-established presence in Mainland China, Hong Kong, Macau and Taiwan. BRAiN iT ON! 2013 Student Video Contest Winners Champion China Academy of Art School of Intermedia Art ‘Art Jebsen’ 1st Runner Up Shanghai Theatre Academy Film & TV Directing ‘The Adventures of Three Brothers’ 2nd Runner Up Communication University of China School of Cinema Television ‘The Invisible Friend’ Best Director China Academy of Art School of Intermedia Art Lu Yi Best Cinematography China Academy of Art School of Intermedia Art Wu Qiong Best Lighting Communication University of China School of Cinema Television Hu Shuyi Best Creative Script Writing Shanghai Theatre Academy Film & TV Directing Wang Zhiyao Best Instructor China Academy of Art School of Intermedia Art Fan Li Special Jury‘s Award Hong Kong Design Institute Communication Design and Digital Media ‘A Better Life for Every Generation’ About BRAiN iT ON! 2013 In 2013, its first year, BRAiN iT ON! attracted a total of 17 teams of talented filmmakers from 11 universities in Greater China. Each team submitted a detailed proposal for a short corporate video about Jebsen Industrial, with the five best selected by a panel of industry experts. These teams each received the latest digital film equipment, professional training, technical support and funding from Jebsen Industrial as they completed their final entry, along with feedback and support from the judging panel. The judging panel was comprised of Mr. Kenny Lin Tien-kuei, General Manager of Arrow Cinematic Group and a driving force of Taiwan’s filmmaking revival; Professor Gao Hong Ming of Shanghai Normal University, who is renowned as the pillar of the Chinese TV industry for producing more than 160 dramas in his career over past three decades; Mr. Wang Qi, a young director who has shown his creativity in both TV commercials and films in Hong Kong and China; Mr. Lung Man-Hong, an award-winning scriptwriter whose credits include the film Protégé and the play Floating Sand; Mr. Clement Cheng Sze-kit, regarded as one of the most promising young filmmaker in Hong Kong after his 2010 directorial debut with Gallants; and Mr. Lorenz Zimmermann, Managing Director of Jebsen Industrial. Each member of the judging panel generously contributed their time and expertise over several months to support the teams through the BRAiN iT ON! contest, providing valuable feedback and encouragement for the participating teams. Several partners also contributed to the success of BRAiN iT ON! 2013, including the following equipment sponsors: ARRI, which supplied the ALEXA digital film cameras; Schneider-ISK Optics, which provided Cine-Xenar III Lens Sets; and Angenieux, which supplied Optimo DP Zoom Lenses. They helped provide the teams with access to the same advanced filmmaking equipment that the industry’s leading professional filmmakers use.
