Although the PM was on an official visit, he didn’t shy away from posting his lighter moments online. But what has triggered this transition? Life coach, Ravneet Gandhok says, “Social media has taken our lives by storm. Not just those in power but those wanting to win elections too are employing this strategy. And the ability to publish content and broadcast it to millions of people instantaneously allows campaigns to carefully manage their candidates’ images based on rich sets of analytics in real time. This transition has hit everyone — first it was the young generation and Bollywood stars spending time on Facebook, instagram and twitter, but now the craze to make the world know about oneself has spread even to politicians.Some politicians also share personal happy moments online.Ravneet agrees, “The prevalence of social media Smoking Setin politics has made elected officials and candidates for public office more accountable and accessible to voters.Prime Minister Narendra Modi too was recently seen cycling in Netherlands. He also doesn’t shy away from sharing his personal life.. Being ‘social’ is the new trend and today everybody wants to be the first to post high points of their personal and professional lives on various social platforms and let the world know about what’s happening in their life.”PM Narendra Modi in Netherlands. Nowadays politicians prefer to take the route of social platforms as by doing so, they can be in touch of both masses and classes at the same time. Our lives have become increasingly more public as we all share information on a variety of networks. But on the regional level, other platforms like whatsapp are being explored to connect with the public and some personal details from the life of politicians help them connect with the masses.
