What do you think about sports magazine? Do you know how many sports magazine in Hong Kong? Do you ever read the sports magazine? These questions asked by representative of Sportsoho. I have asked myself immediately. And the final answer is that I have no idea in everything. Nowadays, many people receive information from the internet through using computer, smart phone, ipad, etc. These electric products make our life more effective. We just use our fingers to touch the screen of smart phone or computer to receive anything in anytime and anywhere. We don’t need to go to the shop to buy any magazines or newspapers. So why do we still need to have sports magazines in our life? The answer is very simple, but also it can be very complex. It is because different industries have different target audiences. Sportsoho aims to fulfill the need of people who are over 40 years old that they are used to read traditional magazine and newspaper. Because they understand that teenagers are used to receive information from the internet. They don’t want to spend money on buying magazine. It is necessary to follow the trending. Sportsoho created facebook, instagram and youtube channel in order to promote its objectives. These social tools can let more audiences to know about the information of Sportsoho. Strategy is important for every organization to develop its objectives. According to the situation of Hong Kong, Sportsoho magazine decided to focus on the market of old people who are over 40 years old. The magazine’s content also focus on their requirements. Sports magazine’s industry in Hong Kong is very small. Do you think it is worth for teenagers to work for? I think yes. It is a potential industry which is undeveloped in Hong Kong. Please to support sports magazine, don’t let it down!
