About VejaFrench footwear brand Veja may have just landed on your radar, but their story goes back to the early aughts. Paris-based Veja was founded in 2004 and launched its first veja sneaker in 2005.The brand was immediately picked up by Parisian department stores, and now Veja is sold in 50 countries, producing 2 million shoes per year. It wasn’t until 2019 when Veja opened its first brick-and-mortar store in Paris. Then, just last year, it launched its first location in the United States in New York’s Nolita neighborhood.Is Veja Worth it?As the style editor at Reviewed, I always stay up-to-date on all of the latest trends. Perhaps the one trend I've loved the most is the rise of the casual sneaker, especially the cult-favorite Veja sneakers. After seeing a slew of Instagram ads for them, I finally broke down and got two pairs for myself—the best-selling Esplar sneakers and the V-10s—to see what the hype was all about. Here's my honest review of the Veja shoes that everyone's obsessed with and whether or not they're worth the money.Maybe it's the sleek white design or the iconic "V" logo stitched on the side, which comes in every color from basic black to neon yellow. Or maybe it's the fact that Veja was the first sustainable sneaker brand in the world, making way for other popular kicks like Allbirds. Its shoes are made with high-quality recycled materials, organic cotton, and sustainably-sourced leather.Whatever it is, there's no denying that the French footwear brand—which sells over two million pairs of sneakers per year—has quite the cult following. Some of its most famous fans include the likes of Meghan Markle, Reese Witherspoon, Katie Holmes, and Emma Watson.Controversy about Veja The main challenge for VEJA is to go beyond ourselves. We have come a long way in the last 16 years by creating the first sneaker that goes up the production chain, made with ecological materials like organic cotton or Amazonian rubber and, that we source directly. VEJA is growing all over the world without investors, organically going from strength to strength. We’ve created a fantastic team of more than 200 people. Our main goal is not a financial objective; it is to create a company that could draw a path that many others could follow if they like it and to create a company that Ghislain and I would have loved to work for.