Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The China Bathroom Exhaust Motors Manufacturers number of components depends on the kits focus and intention. For instance, an authors kit would includea different combination of information than a service business, or a multifaceted company or speaker.Here is a list of component elements to pull from and tips to bring a media kit together. No single kit will need all components. Choose the components that match your or thereceivers needs.1. Table of Contents (TOC). Kit receivers always appreciate this feature, it respects their time. Irecommend this rule: five or less pages, include the TOC ina personalized letter, using design elements such as bold,larger font or centering to set itself off from the rest of the letter. Six and more, use a single sheet. And place the page before all other pages, including the letter. Forelectronic delivery, use color, to help gain attention.2. Company Information. An "About Us" page includescontact information. It is also an accumulation of otheraspects about that company, however, in summary format.When founded but not how founded, vision and mission, simplelist of services or product or just an overall view.3. About Our Departments. If you have several differentdepartments in your company, you can include a page with asummary of each departments responsibility.4. About You. Similar to number 2 with the focus on asingle individual. You will want to focus the language andinformation to exactly what the media needs to know. Forexample, solopreneurs the particulars would be about you,credentials, and information with a single focus. Similarto a resume but not quite.5. Founder Page. Do you have a company founder with aninteresting story of how they started the company? Itdoesn't matter if they are deceased or retired. Honor theirtenacity and creativity with their picture.6. Upper Management. It is important to stress any specialskills or background in the company that is an asset. Useone page per management level or several on a single page.Several pages are okay for this section if it supports themedia request.7. Services. One per page or several to a page. If youdon't have enough material for a whole page, create enough.If more than one service, add a list of the other servicesat the end of the page to indicate what else is available.8. Products. Use service tips above. You will want to include whatever pictures need to depict the product.9. Employee. This component is seldom included, yet it isa significant way to demonstrate how the companysdifferences. This information is about the staff as awhole. Presentation depends on what the intention of themedia kit. Statistics, number of employees, tenure, companyevents, or community projects, work well here. If thestatistics don't shine, don't include.10. Company History. Adding a history can make or breakmedia attraction. If a young company you might think itscould be a negative element, not true. Depends on what sideyou are presenting in the kit.
