Hong Kong Badminton Association has host “Hong Kong Open Badminton Championships” since 1982. It was upgraded to a 6-star event since 2005. Since 2007, the Championships have become a Superseries event with total prize money of US$250,000. This year, the grand prize is increased to US$400,000 being the highest prize for “Hong Kong Open” in history, attracts top world-ranking players. The 6-day “YONEX-SUNRISE Hong Kong Open Badminton Championships 2016 part of the MetLife BWF World Superseries”, duly sanctioned by the Badminton World Federation (BWF), shall be held by Hong Kong Badminton Association Limited between 22 and 27 November 2016 at Hong Kong Coliseum, Hunghom. It is one of the BWF’s Superseries events with a grand prize over 3.1 million Hong Kong Dollars (US$ 400,000). To discuss the PR strategy of this event, there can find the official home page of the event. In the website, it can find that there have schedule and results of the competition, information of buying ticket and gallery before the event. The schedule can help the audience to know the exact time and buy the tickets. It can attract more Hong Kong citizen and the fans of badminton can buy the tickets and enjoy the event. On the other hand, the Hong Kong Badminton Association Limited will also promote this event on their official website. Moreover, it can find there have some poster in the street and posted in different sports center. I will watch the on site competition tomorrow, it’s because I want to support the local badminton athlete. Hope they can have a satisfied results and enter to the final competition.