The Public Relations ConsultantsAssociation (PRCA): ‘Public relations is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various public – whether that’s employees, customers, investors, the local community – or all of those stakeholder groups. PR is not always about short-term campaigns, such as product launches. It can encompass longer-term strategic aims, such as brand building and working with local communities.’ They give clear event information to the runners. It can let all the runners clearly know the details on their competition. For example, the event group, time, check-in location, running track or map etc. Runner will get the race pack before the event day. The runner may feel comfortable and have less questions about the event. There are a running workshop held before the event. It is uncommon but useful for the runners. The content is about warm up session, precautions, posture and the function of pocari sport drink. Runners can learn more information and skills for their future running way. Also, they may get fulfill because they can join different activities in one event. There are a lot of souvenir that runners can get. For example, they can get event tee, sport bag, water bottle, cooling towel, powder, bar, tips and medals. It is good for runners that there are a lot of useful things for them, they will have good and positive image on the event. Also, the sponsor can promote their product and become more famous. They also held a small size of carnival for the runners. In the carnival, they will have instagram machine photo printing area, bands and singers performance, mini-competition, pop-up store and health tips zone. It makes me feel I am not just participating in a runner competition but joining a recreation day. They also played japan music when the running competition is conducting because it is a Japan band and there are Japanese runners. In this event, they are facing customers, media, community, government, sponsors, players and staff. They can build relationship with various public or stakeholders, especially media through their PR strategies. They did a good job on this event! I hope that Hong Kong can hold more sport event like this.
