Last Wednesday, I have attended the lecture. The lecturer is the company called 'Sportsoho'. I am also working at this company. They give a lecture talk about the sport magazine. They distribute their sport magazine to us and I think that they did very well on sports industry. In my opinion, sport magazine is not very popular and famous in recent year. It is because Internet is getting more popular and useful. People can get information from the Internet, they think that it is easy and convenient. Therefore, no one will pay money and buy a magazine to get the sport information and recent development. As I heard, their target audience is in age 30-50 and there are some regular buyers. As they are the large scale sport event company, more people want to know that their details and get the information from their magazine. I suggest that they can use different way to promote their magazine and try to change the proportion on the resources that put into the magazine and website. They can develop very well as they do things diligently. If government can put more resources on sport industry, it will be better! I hope that 'Sportsoho' can be expand and be all right!
