Was there a grandparent or aunt or LC Optical Fiber Patch Cord uncle there too? Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. Where they hang out, what they read, eat, wear and watch. It was fun family time, but think of how different each member of your family is. There are ways that a small business and even a home based business can get on television and get their message to the market they are after. It's too expensive and the audience is too broad. On television, check out the shows and cable channels that speak to your audience. If you know everything about your target market, you will know where to find them. Think back to the last time your entire family was gathered around a television set. Know everything you can about who you are selling to. The ads on television are not targeted enough. First of all, know your client. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be. If you think your product is for everyone, this article will not help you. The parents depending on their age and occupations could be concerned with wildly differing issues. The children at different ages want different things. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. Most small businesses will not even try to advertise on television. The message is wasted on the rest of the family who don't care about the product or the problem it solves.
