Today, there are two guests from the Sportsoho come to our lecture to conduct a sharing session. The two speakers are one male and one female, the male called Ricky and the female called Bonnie. For the readers who do not know what is Sportsoho, Sportsoho is a famous sports media company in Hong Kong. If you work in sports industry, you should know what Sportsoho is. Other than publishing magazines, Sportsoho also have different kind of media such as internet radio called sportunes, and internet media like Facebook page and internet web page. Sportsoho reports issue about different kind of sports, for example the competition date and information, it also do some special interview with some athletes. Ricky, the older male speaker, told us that sports media is hard to survive in Hong Kong nowadays. He said there were many others sports media in Hong Kong before, but only few of them left including Sportsoho. With the improvement of technology, such as internet, people can easily assess to the information they want to know without the help of the media. So people stop buying magazines for the information their want because they can obtain them without any cost. As an athlete, I know what Sportsoho is, but I hardly buy their magazine. As Ricky said, people in our age group are not their main target because we would not buy the magazines. Although I did not buy the magazine, I still think sports media is important to the sport industry. Media can deliver the sport to the public and let the public be aware, it can encourage more people involved in the sport industry no matter what role they perform.
