At present, there are mainly the following modes of network marketing commonly used in the world. online store modeAutomatic Reminder MessageThe main goal of the online store model is to use network technology to shorten the distance between enterprises and customers. It is a business model that sells products or provides services directly to consumers. The online store can be divided into two parts: the first part is the part that consumers can reach - the front part of the online store, that is, the customer selects the goods in the electronic store, checks the variety and quantity of the purchased items through the shopping cart, and downloads the electronic store. Order, make electronic payment, choose payment method and delivery method, etc. - a series of processes, the second part is the background management part of the online store, including website maintenance and update, customer relationship management, order management, electronic payment platform, inventory management and commodity distribution systems.Automatic Reply Inquiriesinter-enterprise network marketing modelThe network marketing model between enterprises is to use the network marketing platform to closely integrate the upstream and downstream industries of the enterprise, that is, to integrate raw material suppliers, product distributors, transporters, correspondent banks and even customs, and implement network transactions and management. It effectively speeds up the circulation of information, reduces intermediate circulation links, shortens the supply cycle, reduces operating costs, and improves operational efficiency and economic benefits. The network marketing system between enterprises can be relatively simple, only establishing a BtoB supply relationship with a certain enterprise, or it can be very complex, connecting multiple upstream and downstream partners through the network.Neutral trading platform modelThe neutral trading platform model is a model widely used by many electronic malls. An electronic mall is a complete e-commerce enterprise. It neither produces nor buys products, but only provides a platform for other enterprises to trade electronically. By expanding the popularity of the electronic mall, it attracts consumers to shop in the mall, and attracts merchants through investment promotion. Enter the mall and collect service fees from the merchants stationed in the mall to achieve profitability.The advantage of the neutral trading platform model is that it brings together scattered electronic retail stores to provide unified electronic settlement channels, logistics distribution systems and other supporting services for investment enterprises to achieve economies of scale; it has the comprehensive advantage of providing consumers with information integration, reducing The cost of consumers searching for information, thereby increasing the traffic of the mall and enhancing the brand image and popularity.online purchasing mode.Consumption Record and Payment FunctionProcurement is the behavior of an enterprise purchasing products and services from the outside world for normal production, service and operation. It is an important part of the operation process of an enterprise, which directly affects the production process and has a great impact on sales and the realization of the final profit of the enterprise. big impact. Online procurement is the whole process of enterprises purchasing products through the Internet, including the whole process of enterprises obtaining product information of suppliers through the Internet, selecting suitable suppliers through comparison, reaching transactions through trade negotiation and signing procurement contracts. To implement online procurement, enterprises can establish online procurement platforms or use public procurement platforms.