[gallery ids="2835646,2835649,2835648"] Today, I had the guest talk in the lesson. The talk topic is about current situation and challenges in running a sports magazine in Hong Kong by Sportsoho. The guests are Ricky Chan (Sports Media, Communication and Public Relation) and Bowie. Nowadays, Hong Kong young people like using the mobile and internet to watch and read the newspaper and local information. Therefore, Sportsoho need to think that different age groups will have different thinking. For example, adult and elderly like buying the newspaper because they love read the real materials and don’t use the technology. However, youth and kids watch the news in the app or phone. In thus, Sportsoho needs to change their business or marketing develop in Hong Kong. And, they will think how to develop the sports magazine in the future (10years). Although Sportsoho focus their magazine audience, such as top sport players and really like sports people, they will think how to attract them read again. Then, they will design the website which can discuss with audience and know their opinion. Also, they have Facebook and Sportunes to promote their magazine and make more people to know Sportsoho. To sum up, sport media is important in Hong Kong or other countries. It is because we know the sport information and news by the sport media.
