Last few weeks, there were two staffs from Sport SOHO came to Thei and gave a talk for SRM student. It was a great experience for us to learn more about sport industry. Sports SOHO is a famous sports organization in Hong Kong, they provides lots of sport event, they have published their own magazine as well. In the talk, they told us how paper media works, difficulties of maintain and balance the market between income and popular needs. Before this talk, i think paper media is declining. Everyone is using smart phone, read by smart media like pad or phone, but never think of why paper media still working and publishing.