Adult mattress Manufacturer's mattress is a kind of material between the human body and the bed used to ensure that consumers get a healthy and comfortable sleep. It has a variety of materials. According to different materials, there are mainly five types of mattresses commonly used in the market: foam mattresses, palm mattresses, spring mattresses, latex mattresses, and memory foam mattresses. Among them, spring mattresses are still the mainstream.With the continuous improvement of domestic residents' income level, urbanization rate and continuous cultivation of mattress consumption habits, the domestic mattress market has entered a stage of rapid development. According to the statistics of the "Mattress Industry Market Outlook and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, China's total mattress consumption has increased from 5.44 billion US dollars in 2012 to 8.18 billion US dollars in 2016, with a CAGR of 7%. It has surpassed the United States to become the world's largest mattress consumer market. The growth rate has declined slightly in the past five years, but it still guarantees an average growth rate of 13%, and the market scale has grown at a considerable rate. It is estimated that China's total mattress consumption in 2018 will exceed 10 billion U.S. dollars, reaching 10.48 billion U.S. dollars.my country\u2019s mattress industry shows the characteristics of large industries and small companies. Although the market size of my country\u2019s mattress industry has surpassed the United States to become the world\u2019s largest mattress consumer market in 2015, from the perspective of market concentration, according to the size of the mattress market and its various According to the calculation of corporate revenue data, the concentration ratio of my country's mattress industry in 2017 was only 14.5%, far lower than 70% in the United States. There is no leading brand in the market.The prices of mattress raw materials TDI and polyether are still at a high level compared to 2016. The pressure on the survival of mattress companies is increasing, and the living space of small businesses will be even worse. In this environment, small companies with outdated production technology and insufficient brand influence will be eliminated, while large companies with strong cost control capabilities and scale advantages are expected to seize industry opportunities and give full play to their advantages to expand market share.Online furniture brands accelerate integrationBig brand products are more likely to be favored by consumersThe sales of the top 20 Internet furniture brands accounted for the total furniture sales increased from 2.4% in 2015 to 18.4% in 2016, and the major furniture brands showed a high concentration trend. Within the same price range, consumers are more likely to choose quality-guaranteed large-brand products for purchase. Sealy launched its own e-commerce affordable mattress Cocoon by Sealy in 2016, and Serta-Simmons International Mattress Company announced in 2017 that it would launch similar products. The leading international mattresses have already sensed the larger business opportunities in the e-commerce mattress industry. If domestic manufacturers can seize the opportunity to launch related sub-series products, they may bring a second growth opportunity for the brand.The brand effect is beginning to appear, and brand building is becoming more and more criticalData from 2016 shows that the proportion of high-income groups in China (annual disposable income> 200,000 yuan) has reached 2.6% of the total population, and it is expected that this proportion will increase to 14.5% by 2030. People's consumption preferences have begun to shift to better quality High-end brand products. Quality and brand have become the main factors for Chinese consumers to buy mattresses, of which brand factors account for 16%. The brand effect of the domestic mattress industry has gradually emerged. From the development history of classic brands such as Simmons and Serta, companies that can establish a good brand image are more likely to take the lead in winning the market space and gain greater profit margins through brand premiums.Children's bib's level of needs continues to increaseCompanies with strong technical strength will welcome development opportunitiesDomestic consumer preferences and demands are constantly changing, and technological upgrading is becoming more and more important. After the 2008 financial crisis, foreign brands of mattresses competed to enter the Chinese market, bringing more abundant products to the market. As consumers choose to increase, the advantages of companies with technological advantages and differentiated products will gradually emerge. The types of mattresses on the market continue to increase, and product concepts such as adjustable bed frames and independent pocket springs are gradually becoming familiar to consumers. Compared with 2013, the number of consumers choosing independent pocket spring mattresses increased by 17% in 2016. Through technological upgrading, on the one hand, companies can keep up with consumer trends to avoid being eliminated by the rapidly changing market; on the other hand, products with innovative features can more easily maintain their market position through differentiated product advantages.