As a Hong Kong citizens, you have definitely heard the Standard Chartered Hong Kong Marathon. It is organized by the Hong Kong Amateur Athlete Association. It started from 1997. It is one of the big sports events in Hong Kong. Nowadays, it has become the signature international sports event which attracts more than a thousand of tourists. The mission of the event is to promote the athletics in Hong Kong, such as the development of athletes, professional staff and coaches. It is a way to enhance the athletic performance as well as a healthy image, making the athletics become one of the most popular sports in Hong Kong. Furthermore, it is improving the awareness of the citizens towards health lifestyle. For the Public Relations strategy, there are many ways to increase the public awareness. It is not an ease to hold a big sports event in Hong Kong. There really put a lot of effort to promote the event. More than 70 thousand of people like the Facebook web page. Poster regarding the sponsorship of the event. The marathon not only a sports event but also a charity program. Such as Seeing is Believing-Orbis, the Hong Kong Paralympic Committee & Sports Association for the Physically Disabled and The Hong Kong Anti-Cancer Society. I think it is is a very meaningful activity. Because it can help the people in need!! Have you participate the marathon?? Free feel to comments^^
