Today, I listened a guest sharing of Bonnie and Ricky. They are working in Sportsoho. It is a sports magazine company. Honestly, I never heard this company and read their magazine. After listening to the sharing, I gain more knowledge related to the media in Hong Kong. Most of the 90's, included me will watch the articles, news or other information through the social media. For instance, Appledaily, 100most ,Facebook and so on. Because every minute, we can search what we want to know. Sportsoho has created their own web page and Facebook. Their focus is Health x Lifestyle x Sports. Partner is their concern. In their point of view, the magazine is still important in future 10 years is needed. In the media industry, think in different sides are important. Not only the own opinion, but also different people's thought. It is important to use a " full heart" when brainstorming idea. It is the long-term planning development of a magazine. They believe the content of the magazine is the offer to the specialize people to read. The main readers of Sportsoho are the senior management. It will be sustainable in a long run. They think the main reason that some of the sports magazines cannot operate is because they are not focused on the content of the magazine.
