A toilet priced at China Spray Guns Factory is now popular among the wealthy in China. But even among the wealthy in Europe and America, not many consumers are willing to pay such a price for a toilet. 'We used to think that the sales situation in the United States would be better, but now China's sales have surpassed that of the United States.' Ruan Jiaming, president of the Asia-Pacific region of Kohler Group, told Global Entrepreneur. This smart toilet named NUMI, launched by Kohler, was even compared with the iPhone by some Chinese buyers. Its square shape is very simple, it is difficult to find luxury elements, and its unique feature is its intelligent control, which is equivalent to an electronic control panel half the size of an iPad, and can be operated without reading the manual. In the Chinese market, the price of other well-known brand toilets is usually between 1,000 yuan and 3,000 yuan, but the price of Newmi is more than ten times more expensive than those of high-end series. Surprisingly, the day before yesterday, Kohler sold nearly 40 Newmi toilets in Xi'an and a dozen of them in Chaozhou,Guangdong, most of which were individual customers. Some desperate consumers actually need to make a reservation to buy, which has greatly stimulated the desire of the wealthy in China to buy. Why do the rich in China suddenly care about toilets? The change behind this is that those who love Newmi are tired of high-profile brands-this is part of the 'de-LVization' of high-end consumption in China. At the same time, the wealthy Chinese also have some consumer characteristics that are quite different from those in the world. For example, they are more willing to pay for products with 'high-tech' selling points than Europeans and Americans.