So, now after the release of Day Job Killer has come and gone, why am I still even bothering to talk about it if it at all?Aha, good question. You see the truth is that it really is an amazingly good book. You see by using one of the strategies Chris teaches in the book, I was able to draw you right into this article. He calls this the "Leveller" method. A variation of the Leech method he talks about in his last killer ebook Affiliate Project X. With this technique you basically run down or give a bad review of a product at first to get the readers attention and then turn it around and recommend it anyway, or recommend another related product that you were really trying to sell in the first place. I have had to tone it down to get it through the article reviewers, but you get the geneal idea. If you have done a search on anything and seen ads that say "I've Been Scammed", or "I Hate XYZ", this is an example of that same technique in action. Chris goes into detail on this and several other great techniques that you can implement right away in your marketing. The chapter on Direct Linking is worth the price of the book alone. Chris is an Adwords master in his own right. His understanding of how Adwords works is evident in this book, He really lays out real live examples that you can use immediately, basically just copy them. In fact that is the basis of the strategies in this book, how to take what is already working, and how to copy and model that success. I like how he details everything in this book. He gives you real examples, not just theories and concepts. He even gives you the exact layouts for effective landing pages, insect killer lamp that you can literally download and modify for your own use. All in all, Day Job Killer is well worth the price of admission. I highly recommend you pick it up. Be advised this is a more advanced study, so if you are more of a beginning Internet Marketer, then this may not be for you. But if you have been around internet marketing for a while, then this will be a great addition to your marketing arsenal.
