I think the PR strategy in the Hong Kong Football team are great. Recently, Hong Kong Football team and the China Football team met in a match that influences a lot. Which is a qualified match. Before the match, the China football team posted a poster that somehow scornful, they said our football team has lot of player from different nationality. Hong Kongers think this is offensive, and want to show them the Hong Kong football team are strong, and the player from different nationality are one of us. They are also Hong Konger. Then the Hong Kong Football team posted a poster to counter the China team. And this poster and the offend from the China team sticks Hong Kong people together. In fact, the Hong Kong Football team weaker than the China's, but the poster encourages the squad and the Hong Kong people, we went to the stadium and support the team. Finally, the Hong Kong Football team draw the China's, which is a pretty good performance, actually we had chances to win the game, but just lack of luck. Football is unpredictable, the Hong Kong football team can win the match somehow there are some reason because of the PR strategy. They stick up Hong Kong people and give the team encouragement.