BB Nabela Noor can't believe it. On Oct. 6, the mega beauty influencer is launching her first makeup collaboration with a major beauty brand — the Nabela Noor x e.l.f. Cosmetics collection. "It's still setting in that it's happening," Noor tells Bustle in an exclusive interview. You can hear the excitement in her voice as she talks about how the collection came to be and how proud she is, both of the products she's created and the fact that she was able to infuse her Bangladeshi culture into it. "From the jump, e.l.f. was very amazingly open to anything that I wanted to do, anything that that felt right for me, so I felt really empowered to go wild and say, how about we do something extremely culturally rich? How about we do something that's never been done before? How about we bring all of the elements of who I am to the forefront and really embrace it?" Noor shares. The Bangladeshi-American says that the brand empowered her to go large and grand, from color to formula, which even influenced the gorgeous imagery for the campaign. "I have henna on my hand. I'm wearing traditional South Asian attire and it's just a big splash. You don't really go into an ULTA or any store and really see South Asian representation to this magnitude. For e.l.f. to dream big with me and allow me and empower me to dream big in creating this campaign, it just allowed me to be really, really daring and bold and make big choices." Followers of Noor's will see a lot of her and her culture in the four-piece collection she created with e.l.f., which includes a brush set, a lip kit, a highlighter, and a clutch. The Lip Cocktail Kit in Maira Nude ($10) is a lip liner and liquid lipstick duo that creates a pinky-nude lip. The Gleaming Loose Highlighter in Neharika Glow ($8) is warm pearlescent gold highlighter designed to flatter all skin tones. (Fun Fact: Both products were named after her little sisters who remind her of the impact she has on younger girls and how they are the driving force behind why she does what she does, Noor says.) The Beautifully You Brush Set ($20) features all of Noor's favorite, must-have brushes. And if you purchase the entire collection, it'll come in a gorgeous gold clutch and cost you just $35. If Noor had to pick one product that you absolutely must grab from the collection, it would be the Lip Cocktail Kit. "It's such a personalized look, you can customize it in such an amazing way. With lipliner, it can be very va-va-voom or without it, it can be very everyday," Noor describes. "It's just such an amazing cocktail for your lips that I hope everyone grabs." Of course, Noor hopes you'll buy the entire collection, and at $35 for the whole set, she's really not asking for much. The inexpensive price point was actually extremely important to Noor and a reason she decided to partner with e.l.f. Cosmetics on her very first makeup collaboration.
