How to Choose SEO hk companyThere are more than 80,000 searches happening on Google every second by 2021 Internet live stats. However, the clicks through rate of first result is significantly surpass the rest, almost double then the second position result and people rarely click on to the 2nd page. Thus, to make your website get top ranking ,aka, SEO (Search Engine Optimization HK) become the popularity for entrepreneurs. When digital marketing agency hong kong are dominated in the business marketing plan, SEO has become a core part of digital marketing strategies with more seo hong kong coming into business in Hong Kong. For businesses planning to hire an SEO Specialist, we will share the key criteria to consider picking the right agency. What is SEO and how it works?SEO stands for \u201csearch engine optimization\u201d, it means the process of improving your website to increase its presence (or improve your ranking) in search results on search engines like Google, Bings, Yahoo, Yandex etc.Search engines like Google use bots to crawl, read and index your website. SEO tactics help to improve a website\u2019s structure, content, and page elements so that the engines can better understand your website so to match the queries related to your website and giving the better ranking. What does an SEO agency do?SEO services might be vary from SEO agencies or digital agency hk. Core SEO services that an SEO agency should provide includes:\u00b7 Website audit\u00b7 Technical SEO\u00b7 On-Page SEO\u00b7 Off-Page SEO\u00b7 Keyword Research\u00b7 SEO Content Creation\u00b7 Backlinks building\u00b7 Tracking and ReportingAn all-rounded SEO agency allows your website to grow comprehensively with a healthy online presence for long term.What should I look for when picking an SEO agency?1. SEO technology \u2013 SEO Tools and SEO technologies to support data analytics.Data analytics is a core part of SEO with the objective to understand user search intent. SEO agencies should leverage different tools to collect data from different channels to provide insights into how to improve your ranking.For better examination, you can try to understand what technologies they are adopting to generate accurate data and insights. For example, you may ask:o How they do data collection? o Is the method comprehensive and accurate?At Aloha, they collect accurate organic search data from various SEO tools, including their own developed SEO Platforms Quanery and Revamplify, as well as other 3rd party SEO tools.2. Great showcases and testimonialsLike what you will choose for a fine restaurant to dine in. The Reviews from clients are always a key to follow. You may check if they have case studies or customer testimonials on their website and social media pages.From there, you can understand more whether the agency delivers tailored SEO solution to cater to their client\u2019s business goals and objectives rather than just a general one-size-fits-all SEO package3. Awards AttainedEvery year, local, regional, and global organizations host awards and certificates to acknowledge outstanding businesses and services. You can take reference from Marketing Magazine\u2019s MARKies and Agency of the Year awards where there are specific categories dedicated for Hong Kong digital marketing industry.For example, Aloha\u2019s excellent services and projects received industry-wide acknowledgment every year from Google, Marketing Magazine and more. Their great service has been awarded \u201cBest Use of SEO\u201d in 2 consecutive years 2019 and 2020 by Marketing Magazine. 4. Long-term integrated online strategiesSEO is a long-term ongoing effort as the online landscape is continuously evolving. The professional SEO consultancy should not only put on bringing short-term ranking growth, but they should also develop a solid SEO foundation with long-term optimization strategies.You may take other digital marketing services to scale up and grow your online presence further. SEO is the foundation but other channels like SEM, social media, display Ads also play a vital role in shaping the overall consumer experience.Speak to the agency to understand how their SEO services and experience.