Although these wholesale airless bottles factory are not entirely aimed at the male market, many brands have already deployed their men's makeup products online. A reporter from Beijing Business Daily searched Taobao for the keyword 'men's makeup' and found more than 100 pages of related stores. But Jiang Xiaofeng also said that the male beauty market space cannot be compared with the female market.4 million pieces were sold in one minute after the start of zero-point sales. Among them, OLAY small white bottle mask sold 200,000 pieces in 6 minutes, and L'Oreal men's mask sold 100,000 pieces in 30 minutes.' For the time being, the market structure will not be affected. The gap is increasing year by year. Compared with the past, men's makeup products appear more frequently in the public eye, and they are also receiving more and more attention. From the men's makeup video tutorials on short video software to the Korean World Cup goalkeeper with makeup, these topics have caused a lot of discussion among netizens. During the 'June 18' period of this year, the mask category also became the 'standard configuration' for World Cup watching, and 6.At the same time, Natural Church World Cup customized mask sold 10,000 pieces in 10 minutes, with Brazil and Argentina selling the most. The number of users has increased year by year. The image awareness has been strengthened. In order to impress customers, he chose to decorate himself with cosmetics. Zhai, a male consumer who has been using makeup products for a long time, told a reporter from Beijing Business Daily that he was in a fashion internet company. product. In the era of 'personal image IP', the popularity of social media has increased the attention of this group to personal image, which has driven the consumption of male beauty. From 2015 to 2016, the per capita consumption gap between men and women in cosmetics and skin care products was only 13.
