The first cosmetics packaging solution for bottles attracted the participation of 172 countries, regions and 3 international organizations, more than 3,600 companies participated in the exhibition, and more than 400,000 domestic and foreign buyers attended the fair to negotiate purchases. The total exhibition area reached 300,000 square meters. As of 12 noon on November 10, a total of 800,000 people had entered the venue. During the six-day exhibition, international cosmetics and daily chemical giants such as L'Oréal, Amorepacific, Unilever, Henkel, Kao, etc., used new brands and new technologies to earn enough attention in the apparel and consumer goods exhibition area. With the opening of the CIIE, China will further deepen its opening up and actively promote the development of free trade. Therefore, in addition to the exquisite products on display, we also got a glimpse of the latest import trends from the 40,000 square meter exhibition hall. Maybe you were already full of curiosity before you arrived at the scene, don't worry, we will take you back to the scene with a big picture. Look down! Several new brands are starting, who has the strongest momentum? Among the daily chemical companies participating in this exhibition, the French L'Oréal Group has a booth area of nearly 600 square meters and 21 exhibited brands, attracting a large number of exhibitors "onlookers". In addition to the large booth area and many exhibits, the L'Oréal Group also launched three new brands to the Chinese market within three days, including the trendy community brand HOUSE99, founded and managed by Beckham, which was launched in e-commerce channels and positioned as a popular drug CeraVe, a cosmetic skincare brand that was acquired through acquisitions like CeraVe,will enter China next year through e-commerce channels and will focus on skin repair, the medical skin care brand Blanc Shengquan. As a result, L'Oréal Group will form a more complete brand matrix in the field of men's and medical skin care products to meet the segmented needs of consumers in different fields. There are also many "new faces" in the personal care products exhibition area of another giant Unilever.Including the Korean makeup brand AHC, which spent US$2.7 billion to acquire its parent company in 2017, the luxury skincare brand K-BRIGHT launched for young women with anti-ageing needs, the UK’s top-selling skincare brand Simple, and the acquisition last year and founded in British health care brand Pukka Herbs and so on.
