TW Steel is a Dutch watchmaker. The company was formed in 2005 by a fatherand son team, Jordy and Ton Cobelens in Holland and TW Steeel means \u0091The Watchin Steel\u0092. This father son team has PPGI PPGL steel coils ahistory in watches and this began in 1980 when Ton became a Raymond Weil &Maurice la Croix distributor for the Benelux region. It is also at this point that Ton started todesign private label watches for airlines like KLM and Martinair. Following this Ton then went on to start apromotions and advertising company and this company created campaigns forSwatch group in Benelux. Ton then soldthe company to focus on designing and marketing a small Swiss made watch whichwas popular in Holland and Europe. IN2005 TW Steel was born and Ton\u0092s son Jordy was made CEO. TW Steel has a number of celebrityambassadors including, Kelly Rowland and David Coulthard. Each ambassador has their very own TW Steeltimepiece that has been created in their honour. TW Steel watches\u0092 ambassadors are as big andas bold as the brand. TW Steel watchesare also the \u0091Official Timing Partner\u0092 to the Lotus F1 team in Formula 1. The TW Steel branding features veryprominently on the Lotus F1 team cars, and is also on the driver\u0092s overalls,team uniforms and the garage displays. This partnership has produced several podium finishes and TW Steel watches also launched the TWSteel Lotus F1 Team Collection in celebration of this wonderfulpartnership. TW Steel is definitely a\u0091celebrity\u0092 brand and there is always something going on in \u0091The World ofSteel\u0092. TW Steel watched have a presenceat the BASELWORLD \u0096 the world\u0092s largest watch fair through to their annual yachtparty for VIP\u0092s at the Monaco Grand Prix. There are a number of different collectionsunder the TW Steel watch brand. There isthe Canteen Style collection which is recognisable by the cases featuring thehook\/crown cap and the leather straps with two steel dots. Another popular collection is the Grandeurcollection. This collection of watchesimmediately impresses with chronograph movements and bold numberings. The popular Goliath collection is distinctiveand instantly recognisable by the rectangular case. There are also the very popular CEOcollections which include the CEO Tonneau, CEO Tech, CEO Pilot and the CEODiver. Of course we cannot forget theLotus F1 Team collection watches which are a celebration of the rebranding ofthe Lotus F1 Team. The TW Steelcollections are available for all tastes and occasions without any compromiseto build or design. TW Steel watches successfully combinedesign and innovation and each watch offers a defined sense of individualitywhile assuring style and quality. Wearing a TW Steel watch can be a powerful statement. TW Steel watches are now available to buy inover 85 countries and counting and have leading sales in Europe, Asia and Northand South America.