In an impressive milestone, Silavadee Pool Spa Resort, a renowned luxury resort nestled on Samui Island, celebrates its 15th anniversary with resounding success. Setting new standards for opulence, the resort unveils its visionary strategy, “The New Chapters of Luxury – S.E.A,” which aims to redefine the concept of luxury and propel Silavadee to global acclaim. With a steadfast commitment to sustainability, unparalleled experiences, and a diverse range of activities, Silavadee Pool Spa Resort exemplifies the evolving desires of modern travellers while contributing to the revival of Samui tourism.As Koh Samui joyfully welcomes the return of tourists, Silavadee Pool Spa Resort has achieved an impressive 90% booking rate from foreign guests. Among them, 20% are returning visitors hailing from Europe, the United States, China, Hong Kong, and Taiwan. Furthermore, emerging markets in Saudi Arabia and Israel are increasingly drawn to the allure of Silavadee. This surge in reservations can be attributed to the resort’s astute online marketing campaigns, seamlessly bridging the gap between promotions and consumers during the height of the Covid-19 crisis. Notably, guests now opt for longer stays and are more inclined to indulge in lavish experiences, leading Silavadee to forecast a 10% growth by year-end compared to 2020. To mark its 15th anniversary, Silavadee Pool Spa Resort introduces “The New Chapters of Luxury – S.E.A” strategy, designed to provide guests with unparalleled relaxation through three fundamental pillars: Sustainability (S), Experience (E), and Activity (A). These pillars not only cater to the evolving preferences of modern travellers but also reflect the fierce competition within Samui’s tourism industry in a post-Covid-19 world. Silavadee Pool Spa Resort boasts 80 guestrooms, including 36 Deluxe units averaging 50 sqm in size. The resort’s higher-tier accommodations comprise 40 Pool Villas and 4 Pool Villa Suites. Diners can indulge in culinary delights at the Thai restaurant, The Height, or savour delectable offerings at Moon, the all-day dining venue. For panoramic views and crafted cocktails, the rooftop bar, Star, offers an unrivalled experience. Silavadee Spa ensures a serene sanctuary for guests seeking pampering and rejuvenation. The resort prioritizes security and hygiene measures, adhering to the regulations prescribed by the Thai Ministry of Public Health. To celebrate its 15th anniversary, Silavadee Pool Spa Resort presents guests with exclusive experiences and privileges throughout 2023. The specially crafted cocktail, Sila 15th, combines 15-year-old whiskey with local tropical fruits, offering a delightful blend at the rooftop bar, Star. Epicurean enthusiasts can embark on a culinary journey with a seven-course menu crafted from local ingredients, epitomizing the essence of southern Thai culture. Priced at 1,800 baht per person, this extraordinary dining experience is available at The Height. Additionally, the “Silavadee 15th Anniversary” package provides a 45% discount from the Flexi promotion and includes 1,500 baht of resort credit per stay. This enticing offer extends until the end of 2023, inviting guests to immerse themselves in “The New Chapters of Luxury” and celebrate Silavadee’s remarkable anniversary.