This was recently launched at the grand opening of the King Power Mahanakhon, a development project managed by the King Power Group. Designed as a multi-purpose building in a modern architectural style, the Mahanakhon functions as a lifestyle centre in many aspects. It houses luxury hotels namely The Ritz-Carlton Residence and the Standard Bangkok Mahanakhon, a joint venture between King Power Group and the Standard group to establish the Standard’s first flagship hotel in Asia. It is also home to FIRSTER, a multistore of world-class beauty and lifestyle projects; and the towering Mahanakhon Sky Walk, the highest observation platform in Bangkok at 314 metres above ground level. Overlooking the majestic Chao Phraya river, the building is a unique attraction along the same vein as other lofty world-famous attractions such as the London Eye in England, the Eiffel Tower in France, or the Petronas building in Malaysia.Mr. Aiyawatt Srivaddhanaprabha, King Power Group’s CEO, said “One of King Power’s business strategies is to branch out its duty-free core business into relevant tourism businesses. By developing King Power Mahanakhon into Bangkok’s landmark destination, the group’s business portfolio will expand and therefore be able to synergise with other businesses under King Power’s management. Ultimately, it will contribute concretely to the profile of the country’s tourism industry.”