In the process of exposing those potential clients to your product or service repeatedly, you can also build trust with your Plastic cap Manufacturers news letter if your content is good. If you've got something valuable and helpful to say, people will see you as an expert in your field and therefore trust you. And then you get their business.5 - Use testimonials!I can't stress how important putting testimonials on your web siteis. If people can see proof that you've made previous customer shappy, they almost always trust you. However, in order for this to be effective, you've got to do several things: first, NEVER make up testimonials. Second, make sure the testimonials are specific about how you helped the customer or client instead of something general like, "You guys are great!" Something like that is not specific enough, and you might as well leave it out.Third, make sure the people providing the testimonials are easy to contact either via an e-mail address or with a website address.6 - Provide visitors with plenty of contact information.Many online businesses are fly-by-night companies who are here today and gone tomorrow. People are especially scared of gettingcheated by one of these companies or people. So, in order to assuage their fears, make your contact information readily available for viewing at all times. You should ALWAYS include your phone number, address, and e-mail addresses in an easily accessible section of your website.7 - Let people get to know who you are.A perfect way to go about doing this is to have an "About Us"page that gives a bit of background on all the members of yourcompany or business. This is effective because the Internet is avery impersonal medium. Adding information about who you areoften warms people up to your offer because they feel likethey're dealing with a real person instead of a computer screen.When people feel like they "know you," they trust you as well.8 - Take the "honest" approach from time to time.It's somewhat difficult to convey to you exactly what you should do to accomplish this. But the concept is pretty simple.you don't always have to try to "sell" your visitor on your product orservice. Try being honest and up-front with your visitors andpotential customers. For a good example what I'm talking about,just visit my site. (sybren.net) You'll see that inplaces, I'm very blunt about what we're trying to accomplish andhow we can help you. By trying to avoid "hyping" the visitor, Ioften gain their trust.9 - Write articles for other websites and newsletters related to your field of expertise.When someone reads your informative and enlightening article on a topic they need help with, they immediately regard you as an expert, and they feel as though they can trust you. When you've engendered their trust, and they are already interested in the type of product or service you offer, it's VERY easy to make a sale. All you have to do is get them to your website!10 - Make your site look like it was made by a pro!If you visited a run-down, nasty store with dusty shelves and cluttered items, you'd # never buy one thing from them, even iftheir prices were incredible and their product quite good.