According to PC Gamer, during an investors call on cheap FUT 22 Coins August 4, Wilson said that Preview Packs led to "an an increase in participation" and "a higher rate of conversion of those who spend.""It was dipping towards the close of the season, therefore some of the data is to be viewed in this perspective, however, the team is committed to advancing the way we work in all of the offers we make and programs we develop for our players, and believe that we can continue to expand the business over time," he added.The Preview Packs came out on Ultimate Team in June, providing players with the ability to check out what's in each pack prior committing to a purchase. The change was brought about by pressure from various groups which include governments, child welfare groups, and gambling charities, as reports have shown connections between loot box and gambling.But, knowing the contents of a box of loot contain allows the user to decide what they'd like to purchase prior to spending money. In reality, this is actually converting to higher revenue for EA."What we noticed with Preview Packs was that we observed an increase in the number of new players joining Ultimate Team, and we noticed a higher percentage of the new players with regards to purchasing packs and participating in FIFA 22 Coins the digital world," said Wilson."Our teams will continue to seek out interesting, new, innovative and imaginative ways to help players to become more engaged through the platform, and Preview Packs is one of the instances."
