Donohue explains that even over the last three years, three seasons ofMT 2K22 our discussions are significantly different from how they were before the league's launch. Kirk Lacob, Warriors Assistant General Manager, recently informed me that esports were "absolutely beginning to mature".Donohue describes the benefits of a league operated from the NBA office in regards to bringing in partners. "The advantage of being the NBA 2K brand, is that we have incredible relationships with lots of these partners and so we sort of take their hand and navigate eSports. We also help them understand how to make use of eSports to help build their brands."Another advantage companies that which the NBA 2K League has, is that the sport is well-known. Donohue points out that esports may be challenging for consumers. "But we're a relaxed sport where you don't have take part in our games. If you understand basketball then you'll be able to understand," Donohue says.It's also normal to see advertising within the game. "It's entirely normal to sit and watch a basketball game and see courtside signage and companies integrated into the game like this, it'd be more strange to not see that." As Donohue points out, it permits partners "to be a part of the virtual experience."With an enthusiastic fan base, the NBA 2K League has established itself as a viable product. Donohue states that "we feel like...we're just scratching it." He also points out the massive possibility of Buy NBA 2K22 MT Coins 1.9 billion NBA 2K League players on social media.
