Due to the constant increase in living standards and purchasing power in China, the home appliance market has a strong potential that encourages the development of strong brands, whether foreign or Chinese. This market is often referred to as the white and brown goods market: ‘brown goods’ refers to light electronic products such as televisions, radios, video players or computers, in opposition to heavier electronic products such as air conditioners, fridges, and stoves, known as ‘white goods.’ At the end of 2017, China’s urbanization rate stood at 58.5% and is estimated to continue to increase by 1% per year. Thus, these advances in urbanization, the development of the real estate market and intelligent electronic devices provide fertile ground for the growth of the household appliance market. Nonetheless, other socio-demographic factors are now challenging the rise of home appliance brands in China. If you have any questions about China Home Appliance, please contact Chenjia Electric Co., Ltd.
