Social, broadcast, billboards, radio, TV, word of mouth, distant drums, all have a place. Communicate a message using existing media toward a directed purpose. Some is being called interruption marketing, or, proactively introducting concepts in a way that conveys the intended message. As local access broadcasts became narrowcasts with small audiences, the quality of programming became more social. As writer, Marshal McCluhan, stated - the medium is the message, and as far as that goes, the internet, with its ability to carry both individual and group speak simultaneously has lent itself to the concept of social media. Becoming adept at the various kinds of media available in todays advertising world means staying up with the latest concepts, even if social media is nothing new. Experiments have been done that prove a sense of community, including ads, is appreciated by listeners. Some claim a new web 2. Interesting to note that Canadian radio had been this way for many years, using it's facility to communicate with those in hard to reach regions by broadcasting narrow, individualized messages. They actually complain when there is only music and no community in the form of news, relatable stories, familiar voices, and the texture of 'family' woven into relationships presented on shows.0 kind of ownership but there is no such thing. Music on radio has always been Impregnated Cloth Fusible Nonwoven Interlining permission marketing, or even by request! The ads on radio have been considered to be interruptions but the gray area is very gray. That's fine. Quality goes way down when more people have access to the masses. It's not just chatting on the internet. The latter is supposed to be a new idea that is sweeping the internet but is, in fact, an old idea. When used wisely, any media becomes a force for success in marketing. There is much more to social media that at first glance. The medium itself, sure. We saw that happen when fifty or more cable channels became available decades ago. Social media has always been around.All media is social. When considering an advertising program, think about what you are trying to do.. It has to do with on-going conversations, local and national topics, global events that relate to local temperaments, age groups, socio - econimic groups, mind stimulation by way of mutual suffering, belonging, membership, like mindedness, and many other factors. Examples are everywhere in history. That is social media. Other labels include social media, also known as, permission marketing.
